STANFORD ST. JUDE CHAMPIONSHIP

Transforming PGA TOUR event into Brand Dialogue. Beyond Concepts, Creative Direction & Copywriting, Andy was responsible for securing U2's song, "Desire" and Dennis Haysbert as the voice of the campaign.

Creative Director / Copywriter on this complete rebrand of a 50 year-old PGA TOUR event.
Beyond concept, copy & creative direction, Andy was responsible for securing U2's donation of the song, "DESIRE" for this campaign and Dennis Haysbert as VO for the tournament. 
In order to entice them to commit to play Memphis, a personalized iPod /  "New Day" message was created and hand-delivered to PGA TOUR professionals.

SSJC Year One Activation Debrief video.

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